Tuesday, March 23, 2010

Ray Allen Raises Awareness for Juvenile Diabetes

Being a local Celtics fan, I simply cannot ignore the great Ray Allen's recent dunk for charity. The shooting superstar has teamed up with Muze, a clothing brand that combines pop culture tag lines with modern graphics, to benefit the Juvenile Diabetes Research Foundation. Allen's 3-year-old son, Walker, was diagnosed with Type 1 Diabetes in June of 2008.
100% of the T-Shirt proceeds go to JDRF. Swing over here to learn more and purchase your own shirt to help support the cause.
The T-Shirt's design is truly inspiring. You'll notice a paper plane taking off and flying through various colored basketballs. Muze designer and CEO, Bill Deacon, explains this illustrates Ray Allen's life. The paper plane represents his childhood on a US Air Force base, while the colorful basketballs display Allen's career path beginning at Lincoln High to the University of Connecticut, Milwaukee, Seattle, and finally, Boston, as #20 on the Celtics. The W.W.J.S.D. stands for “What Would Jesus Shuttleworth Do?” a tribute Ray Allen's character in Spike Lee’s “He Got Game."

Although the front is very thoughtful, I think the back of the shirt is my favorite. The movie line, “No journey is too great, when one finds what he seeks,” from the 80's classic and Ray Allen's favorite, "Coming to America" in Ray’s own handwriting. It is apparent how dedicated Allen is with this charity and finding a cure for his son.

Watch this video for more on Ray Allen, his family, and their struggle with Juvenile Diabetes:

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